Junior Achievement of Southeastern Michigan’s Mission

JASEM aims to teach Financial Literacy, Entrepreneurship, and Workforce Readiness to K-12 Students Across Southeast Michigan

61,852 Students 618,257 Instructional Hours 10 Counties

Across Southeast Michigan

Junior Achievement of Southeastern Michigan (JASEM) is a franchised office of Junior Achievement USA. Junior Achievement USA is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.  

Junior Achievement's mission is to inspire and prepare young people to succeed in a global economy. Junior Achievement programs are designed to ignite the spark in young people to experience and realize the opportunities and realities of work and life in the 21st century. 

Junior Achievement of Southeastern Michigan has been serving K-12 students in this region since 1949. Programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students, kindergarten through high school, knowledge and skills in financial literacy, work readiness, and entrepreneurship. JA proudly serves over 61,000 students annually throughout the Southeast Michigan region. Junior Achievement of Southeastern Michigan is a registered 501©3 nonprofit organization.

JASEM Strategic Plan: Vision 2030

In early March 2020, Junior Achievement of Southeastern Michigan (JASEM) completed a long-term strategic plan for the organization with input from JASEM Staff, Board Members and key community stakeholders. It is with excitement that I am able to share with you this plan today:

This strategic planning process was launched in the fall of 2019 and was presented to the Board just as the U.S. began fully encountering the COVID-19 pandemic. While no one can fully predict the impact, the gravity of the pandemic is significant. At the same time, the Strategic Vision 2030 for JASEM created through this strategic planning process still reflects the fundamental future direction of the organization and the foundation for JASEM to increase its impact by reaching more students throughout the region with a model that provides both financial and volunteer sustainability.

The 2030 vision for the organization is aspirational and inspirational. Junior Achievement of Southeastern Michigan firmly believes that all youth, no matter age, race or socio-economic status deserve the opportunity for future success in a global economy. We are committed to working through these challenges and delivering this vision. We will learn from this global crisis and continue to provide the educational programs that motivate and prepare the next generation to succeed and become positive influencers on the world.